We are dealing with problems such as that the brands are using our personal data to fuel their outreach and customer retention and to ensure a curated consumer experience, thereby boosting revenues. It looks like our data is becoming the main essential resource for brand success and no one didn’t even say thanks to us.
And what do we do to stop that? We are all aware of the big Four – Google, Amazon, Facebook, and Apple, a consumer’s data is their most prized asset, often leading to monetization abuses hidden deep within unclear revenue structures.
I loved that interview with Zenotta’s co-founder said that they want to create a more “decentralized, democratic, and fairer society in which users are empowered as sole owners of their personal data.” That’s what we all need.
We must not exaggerate, of course, because giving certain data can let us participate in some convenience we would appreciate or be interested in, but only within reasonable limitations.
I assume that this “Data protect” technology will emerge as the front-runner in the future, with evolving worldwide services in numerous areas. What do you think? Have a nice day guys and take care of yourself and your data as well.